• Accelerating Decarbonization

  • Valuing Biodiversity and Water

  • Managing with ESG criteria

  • Promoting Circularity

  • Enhancing Human Development



    Gamification for sustainability

    Gamification for sustainability

    Worten has partnered with Trash4Goods and ERP Portugal in an innovative project that was tested in four Worten stores in Lisbon and resulted in the collection of 4,500 items of Waste Electrical and Electronic Equipment (WEEE) for recycling. The project involved a gaming plat-form developed by Trash4Goods in which players collect points based on the number and type of equipment presented for recycling. Users with the most points received awards and vouchers that could be converted into personal or household goods at Worten. The app Trash4Goods was the winner of the 2021 edition of the e-Waste Open Innovation and offers an opportunity for users to view old electronic equipment as a valuable resource. The results were significant, not only in the number of items collected but, more importantly, in helping a younger generation to adopt better recycling practices that will make a difference in the future. Given the success of the initiative it is being studied to roll-out the project to other units of the country and even hold a "regional championship”.