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    Contacto Programme

    A DISRUPTIVE WAY TO SAY WELCOME
    (overview)

    A DISRUPTIVE WAY TO SAY WELCOME

    Sonae's bet in integrating and developing young recent graduates with high potential is made keeping an eye in the long-term. The Contacto Programme is one of the main sources for this talent. The 2020 recruitment process launch coincided with the start of the pandemic in Portugal, which brought new restrictions to the way processes of this nature are conducted. Although in a very challenging context, Sonae decided to transform its trainees’ projects, showing resilience and adaptation skills. Recruitment and selection were done in a fully virtual format, that used technology to ensure an engaging and enriching experience not only for candidates but also to recruiters. Sonae's capability for innovation and disruptive thinking were acknowledged not only by the process participants but also by the HRO Today Association.